Project
On Off Coffee wanted its "coffee's on us with dessert" campaign to run on the vertical LED screens at the café entrance and dessert area as well.
Process
The campaign poster was animated for two vertical LED screens: the headline and products appear in turn and a light sweeps across the cup. The entrance animation was cut to a 7-second loop so passers-by catch it at a glance; the dessert-area screen runs a calm 10-second loop.