Project
Konsept VİP Fen Bilimleri's logo, colours and typeface were used inconsistently across channels. The school needed a brand guideline that sets clear rules so it looks the same everywhere.
Process
First the logo's proportions and clear space were defined, with stacked, horizontal and slogan versions plus single-colour and white uses. The primary palette came from the school's burgundy and navy, with secondary colours drawn from their tones; the Montserrat family was set for every level from headline to footnote. On this base came stationery such as business cards, letterheads, envelopes, pocket folders and email signatures, and applications such as a paper bag. Everything was gathered in one guideline, which also shows incorrect logo uses.
