Project
Konsept VİP Fen Bilimleri Eryaman wanted a short vertical ad on Instagram for its "take 4 hours, pay for 3" tutoring campaign.
Process
The film opens with a direct question to the student: "Which subject do you most want to raise your scores in?" Maths, chemistry and physics pass by with their icons. A "Just for you" section explains finding the gaps, a personal study plan and one-to-one lessons over a rising chart. The offer is shown as four hour blocks, the fourth opening as a gift: "Pay for 3 hours, 1 hour is on us!" It closes on the logo with a "DM us / Comment" call to action.